Open your browser, connect a wallet, and you’re ready to trade media without the middle layers that slow teams down. As an advertiser, start by creating a workspace, adding teammates with roles (buyer, analyst, finance), and funding your account with the token you use for settlement. Upload creatives, define objectives (reach, clicks, conversions), and pick pricing rules. Choose inventory by domain, app, category, or geo, then set frequency caps and brand-safety parameters. Add your measurement pixels or server-to-server callbacks, preview projected delivery and fees, and launch. From the first impression, you’ll see spend, wins, and performance recorded on an immutable ledger, removing guesswork in pacing and cost control.
Optimization is hands-on and immediate. Run A/B tests on messages and visuals, adjust bids by placement quality, and use automated rules to reallocate funds to the best-performing segments. If a site under-delivers or shows low viewability, pause it with one click and push its budget to stronger supply. Set dayparting to shift spend to peak hours, rotate creatives on a schedule, and limit exposure with per-user caps. Every change is tracked with a verifiable audit trail, so campaign retros move from “estimated” to “proven.” Export receipts straight into your BI tools, share performance snapshots with stakeholders, and close the loop with post-click conversion data you trust. more
Publishers can start monetizing inventory in minutes. Drop in a lightweight tag or connect via server-to-server, declare formats (display, video, native), and set base floors in your preferred currency. Define your categories, allow lists, and quality thresholds; the marketplace will route bids that match your rules. Settlement flows to your wallet on a cadence you choose, and your dashboard shows revenue by placement, buyer, device, and country. Use dynamic floors to respond to demand, create private deals for premium spots, and automatically block invalid traffic using verification hooks. With cryptographic receipts for each clearing event, month-end reconciliation becomes a simple check rather than a negotiation.
Developers extend the system without friction. Use open APIs to build custom bidders, adapters for your CMS or app stack, and webhooks that stream delivery events to your data warehouse. Compose programmatic rules—like pausing a campaign when CPA crosses a threshold or raising floors when viewability exceeds a target—and package them as reusable templates for your org. Create dashboards that merge on-chain spend with off-chain outcomes, or write a small service that balances budgets across campaigns every hour. With clear schemas, sandbox keys, and reference implementations, you can integrate fast, keep sensitive data in your environment, and ship tools that give your ad ops, finance, and growth teams real leverage.
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